Skip to content

About The Puerto Rico Tourism Company

We market Puerto Rico as a tourism destination through advertising, public relations, and promotional activities.

We promote tourism among visitors and local residents, as well as providing visitor orientation and technical assistance to investors.

We evaluate tourism facilities, establish standards of quality, and regulate and oversee gaming operations.

MISSION

Our mission is to create and ease the implementation of public policy in order to make Puerto Rico a main and unique destination within the world tourism market. We want to establish Puerto Rico as the focus of Caribbean tourism.

VISION

Project Puerto Rico as a leader in various key components of economic development.

Press Room

Find out the latest news about the Puerto Rico Tourism Company and the tourism industry.

50 Year Anniversary of the Puerto Rico Tourism Company
The company was created on August 17, 1970, by Governor Luis A. Ferré to coordinate the marketing and growth of Puerto Rico’s tourism sector.
Programs

The PRTC provides support during all key stages of planning and development of tourism projects
Regiones

The Island is composed of 78 municipalities that belong to six different regions. Each has a unique identity!

General Overview of the PRTC

Puerto Rico’s strategic geographic location and economic incentives deliver unique advantages that few other locations can provide. The strength of Puerto Rico as an investment opportunity lies on its political stability, its modern infrastructure, and its highly skilled bilingual workforce. We are the main air and sea access hub in the Caribbean with multiple weekly flight options to and from the United States; including mayor cities in Latin America and Europe and ports that accommodate all types of vessels and cruise ships.

Puerto Rico remains ahead of the competition by offering a full range of options. The tourism industry has been identified as one of the economic engines with the most potential for growth. Our Tourism Incentive Program offers a flexible package of specific tax credits and exemptions that give a full scope of financial options. The PRTC also assists investors in devising an adequate capital structure plan suited to the specific requirements of each tourism-focused project.

Our Organizational Structure

Executive Team

Carlos Mercado Santiago
Executive Director

Ana Leticia Vélez Santiago
Special Aid to the Executive Director

Leslie Díaz López
Public Relations and Communications Director

Lcda. Cármen L. Fernández
Estebanez

Interim Director of Legal Department

Gustavo E. González
Serrano

Chief Financial Officer

Walbert Pabón
Planning and Development Director

Board of Directors

Manuel Cidre Miranda
President

Lcdo. Ricardo X. Ramos
Sr. Roy E. Ramos Pérez
Lcdo. José E. Talavera Del Valle
Luis Umpierre
Dr. Marcos Vecchini Lugo

Structure

The Puerto Rico Tourism Company (PRTC), founded in 1970, is an entity that remains operational within the DDEC (in the process of consolidation).

OFFICES

It is responsible for stimulating, promoting, and regulating the development of Puerto Rico’s tourism industry.