Puerto Rico Tourism Company

Puerto Rico Tourism

About The Puerto Rico Tourism Company

Viejo San Juan
We market Puerto Rico as a tourism destination through advertising, public relations and promotional activities.
We promote tourism among visitors and local residents and provide visitor orientation and technical assistance to investors.
We evaluate tourism facilities, establish standards of quality and regulate and oversee gaming operations.


Our mission is to create and ease the implementation of public policy in order to make Puerto Rico a main and unique destination within the world tourism market.

We want to establish Puerto Rico as the focus of Caribbean tourism.


Project Puerto Rico as a leader in all of the components of economic development.

General Overview

The Puerto Rico Tourism Company is in charge of tourism matters and regulations in Puerto Rico.  It is governed by a board of directors and an executive director appointed by the Governor of Puerto Rico with the advice and consent of the Senate of Puerto Rico.

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Air & Maritime Access

The Air and Maritime Access Division of the Puerto Rico Tourism Company has the mission to increase air and cruise traffic flow.

The team engages in business development initiatives in order to sustain and expand transportation offerings to & from Puerto Rico.

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The Island is composed of 78 municipalities that belong to six different regions. Each has a unique identity that manifests itself through the local cuisine, diverse cultural activities, tourist attractions, adventure tours, and other unique attributes. Experiencing more of the Island during your visit will allow you to discover delicious food, beautiful off-the-beaten-path beaches, exciting festivals, and more. In this section, you’ll find many reasons to explore beyond San Juan and discover Puerto Rico.

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50 Year Anniversary of the Puerto Rico Tourism Company

The company was created on August 17, 1970, by Governor Luis A. Ferré to coordinate the marketing and growth of Puerto Rico’s tourism sector.

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Frequently Asked Questions

We’ve put together some commonly asked questions about the Puerto Rico Tourism Company to give you more information regarding the services we offer.

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Press Room

Find out the latest news about the Puerto Rico Tourism Company and the touristic industry.

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