We market Puerto Rico as a tourism destination through advertising, public relations and promotional activities.
We promote tourism among visitors and local residents and provide visitor orientation and technical assistance to investors.
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About The Puerto Rico Tourism Company
Mission
Our mission is to create and ease the implementation of public policy in order to make Puerto Rico a main and unique destination within the world tourism market.
We want to establish Puerto Rico as the focus of Caribbean tourism.
Vision
Project Puerto Rico as a leader in all of the components of economic development.
General Overview
The Puerto Rico Tourism Company is in charge of tourism matters and regulations in Puerto Rico. It is governed by a board of directors and an executive director appointed by the Governor of Puerto Rico with the advice and consent of the Senate of Puerto Rico.
Air & Maritime Access
The Air and Maritime Access Division of the Puerto Rico Tourism Company has the mission to increase air and cruise traffic flow.
The team engages in business development initiatives in order to sustain and expand transportation offerings to & from Puerto Rico.
Regions
The Island is composed of 78 municipalities that belong to six different regions. Each has a unique identity that manifests itself through the local cuisine, diverse cultural activities, tourist attractions, adventure tours, and other unique attributes. Experiencing more of the Island during your visit will allow you to discover delicious food, beautiful off-the-beaten-path beaches, exciting festivals, and more. In this section, you’ll find many reasons to explore beyond San Juan and discover Puerto Rico.
50 Year Anniversary of the Puerto Rico Tourism Company
The company was created on August 17, 1970, by Governor Luis A. Ferré to coordinate the marketing and growth of Puerto Rico’s tourism sector.
Frequently Asked Questions
We’ve put together some commonly asked questions about the Puerto Rico Tourism Company to give you more information regarding the services we offer.
Press Room
Find out the latest news about the Puerto Rico Tourism Company and the touristic industry.
Celebran inauguración oficial de mural dedicado a Piculín Ortiz
14 de mayo de 2025 | San Juan, Puerto Rico – La directora ejecutiva de la Compañía de Turismo de…
Compañía de Turismo presenta el programa ‘Murales de Puerto Rico’ en el municipio de San Lorenzo
8 de mayo de 2025 | San Juan, Puerto Rico – La directora ejecutiva de la Compañía de Turismo de…
MSC World America atraca por primera vez en el Puerto de San Juan
El mega-crucero aportará $2.8 millones a la economía en su temporada inaugural 15 de abril de 2025 | San Juan,…
Compañía de Turismo de Puerto Rico proyecta una sólida ocupación hotelera durante Semana Santa
El sector de cruceros también aportará más de $4 millones a la economía local 14 de abril de 2025 |…
Compañía de Turismo Anticipa Excelentes Resultados en Seatrade Cruise Global
Durante los primeros 100 días del año, la actividad de cruceros en la Isla ha generado un impacto económico estimado…