Puerto Rico Tourism Company

Puerto Rico Tourism


The Puerto Rico Tourism Company offers support during all key stages of the planning and development of tourism projects

Endorsement Program

Promotional Endorsements for Tour Businesses & Touristic Activities

A Promotional Endorsement is a free and voluntary benefit for tour businesses and touristic activity services that wish to be promoted by the Puerto Rico Tourism Company. There are minimum and basic requirements to comply with in order to obtain these benefits. The requirements are listed by category within the application and apply depending on the business’ type of activity.

Find out more about Tour Guides and Travel Agencies:

Sustainable Tourism

I. Green Certification Program

Sustainable Touristic Facilities Program

The Green Hotel Program seeks to ensure all tourist facilities endorsed by PRTC meet sustainability principles and improve long-term competitiveness of the tourism industry. For this Program, PRTC developed the following guidelines: Design Guidelines for Eco-touristic and Sustainable Tourism Facilities, and Operational Guidelines for Eco-touristic and Sustainable Tourism Facilities.

The Design Guidelines for Eco-touristic and Sustainable Tourism Facilities focus on new infrastructure projects and include the following categories: Sustainable Tourism Design, Eco-touristic Design, and Exemplary Eco-touristic Design.

All projects submitting a request for certification have to comply with guidelines that include:

  • Involving tourism stakeholders, primarily communities, as main actors in the planning process.
  • Decision-making and management of the facility.
  • Integration of the community’s climate and the natural beauty of the environment into the architectural design of the project in order to conserve the site’s cultural, historical, and natural heritage.
  • Efficient use of the resources, including, energy, water, soil, construction materials, and the use of the resources during the construction process.

The Operational Guidelines for Eco-touristic and Sustainable Tourism Facilities focuses on new and existing buildings and includes the following classifications: Basic, Meritorious, and Exemplary categories.

Facilities requesting certification as sustainable tourism facilities must comply with sustainable criteria in the following operational areas:

  • Approach routes and facility premises
  • Administration offices and front desk
  • Public areas
  • Kitchen and dining
  • Public restrooms
  • Guestrooms
  • Service and Maintenance
  • Laundry room
  • Facility roof surface
  • Exterior reflectivity
  • Rainwater harvesting
  • Renewable energy sources
  • Natural emergency preparedness

PRTC evaluates energy efficiency, water saving, appropriate disposal of waste products, indoor air quality, landscaping practices, recycling program, the establishment of an environmental policy, including service providers, as well as a green team, involvement and benefit of the local community, education and outreach, green fleet of vehicles, reduction of toxic and hazardous substance within the whole property. Under the Sustainable Touristic Facilities Program Memorandum of Understanding the Puerto Rico Tourism Company collaborates with the U.S. Environmental Protection Agency and the Puerto Rico Solid Waste Management Authority to advance sustainable development and operation of hospitality facilities in Puerto Rico.

Click on the links below to download PRTC eco-touristic guides

Agrotourism Program

The Agrotourism Program’s purpose is to reevaluate agriculture in our society and promote it under a sustainable framework. In addition, agrotourism represents an additional income to the existing agricultural activity. The PRTC established an advisory council composed of state and federal agencies and academic institutions. This council developed the Agrotourism Guidelines, which establish the general requirements for all projects, criteria based on the type of agricultural activity or business, and agro lodges. The program proposes two categories: basic and ecological.

Click on the link below to download PRTC agrotourism guidelines

Ecotourism Program

The purpose of the Ecotourism Program is to promote the creation and ensure the quality standards of ecotourism products. The standards of the Guidelines of Ecotourism manual guarantee these goals are met while satisfying the clients’ expectations while taking into account the local realities and capacities and therefore, promoting a sense of place and authenticity.

The guidelines provide a broad and detailed scope of the criteria, requirements, permits, and qualifications an ecotourism operation must fulfill in order to obtain certification. These areas are the general practice of the excursion, practices of minimum impact, infrastructure, lighting, noise, security, the conservation of natural and cultural resources, education and interpretation, local economic development, citizen participation. Under the conservation of natural and cultural resources, the requirements vary according to the type of activity proposed.

Click on the link below to download PRTC ecotourism guidelines

II. Blue Flag Program

PRTC provides financial and technical support to the Blue Flag Program, which certifies beaches and marinas in compliance with the following criteria: environmental education and information, water quality, environmental management and safety, and services. At present, Puerto Rico has seven (7) beaches and two (2) marinas certified under the Blue Flag Program.

Nautical Tourism

Nautical tourism as defined by the Tourism Development Act of 2010 includes the set of services offered in contact with water to nautical tourists, including, but not limited to:

  • The lease or charter of boats to tourists for leisure, recreation, or educational purposes, including excursions.
  • The leasing of small boats, jet skis, kayaks, sailboats or other similar vessels, whether motorized or not, to a guests of a hotel, condo-hotel, timeshare or vacation club, located within a resort or a tourist marina or near the places mentioned above areas, as provided by the Puerto Rico Tourism Company by regulation.
  • The operation of an integrated ship leasing program.



  • Roberto López
  • Phone: (787) 721-2400 Ext. 3417
  • Email: roberto.lopez@tourism.pr.gov